Comments on: The New Age of Brand Loyalty http://www.fuelyourbranding.com/the-new-age-of-brand-loyalty/ Mon, 24 Jan 2011 02:05:35 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Friday FUEL Fix (10/09/09) | Programming Blog http://www.fuelyourbranding.com/the-new-age-of-brand-loyalty/comment-page-1/#comment-597 Friday FUEL Fix (10/09/09) | Programming Blog Sat, 10 Oct 2009 00:02:06 +0000 http://www.fuelyourbranding.com/?p=533#comment-597 [...] Check out this fine post from Fuel Your Branding The New Age of Brand Loyalty [...] [...] Check out this fine post from Fuel Your Branding The New Age of Brand Loyalty [...]

]]> By: Friday FUEL Fix (10/09/09) | Fuel Your Creativity http://www.fuelyourbranding.com/the-new-age-of-brand-loyalty/comment-page-1/#comment-589 Friday FUEL Fix (10/09/09) | Fuel Your Creativity Fri, 09 Oct 2009 21:05:17 +0000 http://www.fuelyourbranding.com/?p=533#comment-589 [...] Check out this fine post from Fuel Your Branding The New Age of Brand Loyalty [...] [...] Check out this fine post from Fuel Your Branding The New Age of Brand Loyalty [...]

]]> By: Chad Engle http://www.fuelyourbranding.com/the-new-age-of-brand-loyalty/comment-page-1/#comment-486 Chad Engle Fri, 25 Sep 2009 02:46:58 +0000 http://www.fuelyourbranding.com/?p=533#comment-486 Sneh, I agree with you 100%. I just don’t understand why people can’t do this. Its not hard…. Its easy. I respond to everyone who asks or says something to me. I use to thank every RT individually until that got out of hand. Branding can & will be defined by those who embrace the medium and where the people are. Its so easy to make a lasting impression on a consumer why not do it? Sneh,
I agree with you 100%. I just don’t understand why people can’t do this. Its not hard…. Its easy. I respond to everyone who asks or says something to me. I use to thank every RT individually until that got out of hand.

Branding can & will be defined by those who embrace the medium and where the people are. Its so easy to make a lasting impression on a consumer why not do it?

]]> By: Chad Engle http://www.fuelyourbranding.com/the-new-age-of-brand-loyalty/comment-page-1/#comment-484 Chad Engle Fri, 25 Sep 2009 02:27:26 +0000 http://www.fuelyourbranding.com/?p=533#comment-484 A plan is golden. However there is a lot of flying by the seat of your pants and pounding the ground when gaining traction with social media. People want to be engaged and learn OR get feedback/customer support. So, if you don't satisfy these and you're a brand you loose. A plan is golden. However there is a lot of flying by the seat of your pants and pounding the ground when gaining traction with social media. People want to be engaged and learn OR get feedback/customer support. So, if you don’t satisfy these and you’re a brand you loose.

]]> By: Chad Engle http://www.fuelyourbranding.com/the-new-age-of-brand-loyalty/comment-page-1/#comment-483 Chad Engle Fri, 25 Sep 2009 02:25:49 +0000 http://www.fuelyourbranding.com/?p=533#comment-483 Thank you! I think that you still have to respond regardless of what everyone else does.... I respond all the time and brands miss out on so many opps because they aren't even in the social realm yet. Thank you! I think that you still have to respond regardless of what everyone else does…. I respond all the time and brands miss out on so many opps because they aren’t even in the social realm yet.

]]> By: Kimberly Beaven http://www.fuelyourbranding.com/the-new-age-of-brand-loyalty/comment-page-1/#comment-462 Kimberly Beaven Tue, 22 Sep 2009 16:46:50 +0000 http://www.fuelyourbranding.com/?p=533#comment-462 Nicely done — a great article I have read over a couple of times just to take it all in. I think taking a step back to consider the greater picture and the effects of social media branding are integral to the success of any company. Putting your face and your brand out there mean that you have a responsibility to connect — it amazes me how quickly some respond to a tweet (especially those regarding a topic you never meant to start a deeper conversation about) and how others never get anything ever back. I think having a strategy and a distinct plan is essential. I think having a conscious knowledge of the fragility of the brand "out there" is also truly important. Everyone has bad days but be share responsibly; if you need to vent, grab a plush toy from your desk — don't rant on the waves. What you say is out there and you need to deal with the ripple effect. I have seen many companies handle it poorly. A great article was done by Kris Colvin http://tumblr.com/xdg3790ib about such a case. Love this site! Kimberly Nicely done — a great article I have read over a couple of times just to take it all in. I think taking a step back to consider the greater picture and the effects of social media branding are integral to the success of any company. Putting your face and your brand out there mean that you have a responsibility to connect — it amazes me how quickly some respond to a tweet (especially those regarding a topic you never meant to start a deeper conversation about) and how others never get anything ever back.

I think having a strategy and a distinct plan is essential. I think having a conscious knowledge of the fragility of the brand “out there” is also truly important.

Everyone has bad days but be share responsibly; if you need to vent, grab a plush toy from your desk — don’t rant on the waves. What you say is out there and you need to deal with the ripple effect. I have seen many companies handle it poorly. A great article was done by Kris Colvin http://tumblr.com/xdg3790ib about such a case.

Love this site!

Kimberly

]]> By: Geeee http://www.fuelyourbranding.com/the-new-age-of-brand-loyalty/comment-page-1/#comment-455 Geeee Tue, 22 Sep 2009 02:26:47 +0000 http://www.fuelyourbranding.com/?p=533#comment-455 I totally agree with you and yes you said it. I used to reply to all my @mentions or trying to get into conversations with some followers but I found at the end that am talking to myself, noone replying or caring even to read. They are missing the whole point from networking .. good read and plz keep it up ;) I totally agree with you and yes you said it. I used to reply to all my @mentions or trying to get into conversations with some followers but I found at the end that am talking to myself, noone replying or caring even to read. They are missing the whole point from networking .. good read and plz keep it up ;)

]]> By: Sneh Roy http://www.fuelyourbranding.com/the-new-age-of-brand-loyalty/comment-page-1/#comment-453 Sneh Roy Tue, 22 Sep 2009 01:06:54 +0000 http://www.fuelyourbranding.com/?p=533#comment-453 Wow Chad! You said it. This is so true. Embody, use and thrive indeed. I have been a bit peeved by certain people, darlings of social media who don't bother responding despite several attempts at commenting or asking about their health or projects when they tweet about it. I think the whole point of sending out a tweet or message is to start a dialogue, isn't it? Some people though don't get it, they consider it as broadcasting. This is a social network people, if you don't want to interact and only preach, you should start a radio station, am I right? On the other hand, there are some awesome people on here who I know are swamped with work and juggling designer celebrity status and with almost 10,000 followers on Twitter always manage to reply to everybody. That is good brand promotion. :) Kudos to those guys! Every business small or big should have that "Brand promotion, social media, pr guy". It really works wonders! Wow Chad! You said it. This is so true. Embody, use and thrive indeed. I have been a bit peeved by certain people, darlings of social media who don’t bother responding despite several attempts at commenting or asking about their health or projects when they tweet about it. I think the whole point of sending out a tweet or message is to start a dialogue, isn’t it? Some people though don’t get it, they consider it as broadcasting. This is a social network people, if you don’t want to interact and only preach, you should start a radio station, am I right?

On the other hand, there are some awesome people on here who I know are swamped with work and juggling designer celebrity status and with almost 10,000 followers on Twitter always manage to reply to everybody. That is good brand promotion. :) Kudos to those guys! Every business small or big should have that “Brand promotion, social media, pr guy”. It really works wonders!

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