Comments on: Quickies: 10 Readable Branding Books

By: Arnulfo - Outdoor LED Lighting

Arnulfo - Outdoor LED Lighting — Wed, 24 Feb 2010 12:28:45 +0000

Hey, just read some of your articles. I found it on my usual surfing tangents. I will definately be coming back. Can’t wait to read through some more of these blogs…

By: Mayank Dhingra

Mayank Dhingra — Mon, 14 Sep 2009 15:11:12 +0000

Makes Sense. Incidentally I am reading groundswell only

BTW if I would ask you to recommend one book out of 22 immutable laws, the brand gap and zag which one would it be?

By: Beth LaPierre

Beth LaPierre — Mon, 14 Sep 2009 14:59:16 +0000

Hi Mayank! I’ve included Groundswell in this list of branding books as this is where branding is headed. As one comment posted on the Web can tarnish a reputation you’ve spend millions establishing, Groundswell provides an incredible primer and best practices in social media strategy.

By: Mayank Dhingra

Mayank Dhingra — Fri, 11 Sep 2009 07:16:26 +0000

Thanks for sharing the list. Curious, how is groundswell in this list?

By: Arun Dhiman

Arun Dhiman — Wed, 09 Sep 2009 12:41:16 +0000

thankyou for sharing such a needfull information…

cheers!
Arun

By: Bill McGrath

Bill McGrath — Tue, 11 Aug 2009 14:44:51 +0000

Excellent list Beth! Love the 22 Immutable Laws of Branding. Has a no BS approach and works it’s way through the fluff quite well. Purple Cow by Seth Godin is a classic as well. For those who haven’t read these definitely worth your time.

Again great list. I’ll browse through a few of the titles I haven’t read yet.

Cheers!

Bill

By: Beth LaPierre

Beth LaPierre — Tue, 11 Aug 2009 14:09:01 +0000

No problem Jeff. Love the book!

By: Jeff Fisher LogoMotives

Jeff Fisher LogoMotives — Tue, 11 Aug 2009 02:54:11 +0000

Thanks for including my book “Identity Crisis!” on your list of resources.