Comments on: Private Label Packaging: Not So Generic Anymore

By: Lorri

Lorri — Thu, 20 May 2010 21:58:48 +0000

Private label packaging has become such a major market with so many entrepreneurs taking the plunge. Thanks for some great examples.

By: Amber

Amber — Sat, 02 Jan 2010 17:10:40 +0000

The Tul and Ascend brands are owned by Officemax, not Staples. I work at Officemax so believe me, I see them everyday lol. Just an FYI

By: Own Brands | Design Jones exists to create, transform and build brands that make a difference!

Wed, 23 Sep 2009 08:37:15 +0000

[...] Fuel Your Branding have an interesting article comparing the current trend for simple, minimalist packaging of more luxury brands, supermarkets and stores to the own brand labelling that used to be considered sub-par in the past. You can read it and view some really nice examples HERE. [...]

By: Beth LaPierre

Beth LaPierre — Tue, 11 Aug 2009 14:10:10 +0000

Thanks Ryan. Glad you like the site. Grab the feed if you want and you’ll be notified when there’s a new post. You can also find us on twitter @fuelyourbranding

By: Ryan

Ryan — Tue, 11 Aug 2009 04:42:08 +0000

I really liked this post. I’m new to FuelYourBrand.com and I have to say this site is very refreshing and thought provoking.

By: Roberto Blake

Roberto Blake — Sun, 09 Aug 2009 18:58:30 +0000

I think this is a really important issue considering the current economy! And I have to agree with Shane, branding sometimes is more important than name brand! I have to admit to being superficial in my shopping I tend to go with what I feel has the most well designed packaging! And I do pick my fantasy novels initially based on the cover art.

With regard to off brands using new Packaging and Branding to win over consumers, I think this is a step in the right direction.

By: Shane Waite

Shane Waite — Thu, 30 Jul 2009 02:46:13 +0000

I think one of the best private label packaging is Publix. When you walk into publix as a consumer you generally look for the product before you look at the price. As a designer I think some of the branding (which is clean, simple, and uses white space perfectly) of it’s products actually looks like a helthier alternative to the name brand product. And the consistancy across the store is remarkable.

By: Twitted by Caria

Twitted by Caria — Wed, 29 Jul 2009 20:51:08 +0000

[...] This post was Twitted by Caria [...]

By: Rich

Rich — Wed, 29 Jul 2009 19:32:29 +0000

Thanks for pointing out what packaging can do for your product. Great examples you’ve chosen here.

By: jhoysi

jhoysi — Wed, 29 Jul 2009 17:42:23 +0000

Store generic brands have the right attitude for today’s shoppers. As you pointed out, it’s no longer a question of quality when comparing most cases of generic vs. name brand, but about getting more value for your dollar.

These designs are not just evolutions of the minimalist ideal generic has always had, but they are eye-catching. When I’m at a Target, I go straight for Archer Farms. In fact, I didn’t even know they were the generic organic brand until I had already gotten hooked on buying them—their packaging appealed to me the most.

By: drifting creatives

drifting creatives — Wed, 29 Jul 2009 17:33:53 +0000

Awesome post, so cool.