Private Label Packaging: Not So Generic Anymore

Back in the day retailers and grocery stores didn’t invest too much in their private label brands. Such store brands were often considered sub par and little thought was given to packaging them. Now consumers are increasingly product savvy and know that most of today’s private label products match the quality of the big brands. Private label products account for more than US$ 81 billion (16.2 dollar share) in the US, up 10.2 percent over last year according to Interbrand. As upticks in private label sales are typical in periods of economic turmoil, some retailers are taking this opportunity to reinvent their store brands and gain market share.

In the past, package design for store brands was limited to say the least. But honestly, some of these minimalist designs would be considered extremely timely today.

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Out with the old, in with the new

Staples
Office Supplies Superstore
Products: TUL + Ascend Brands
by Gravity Tank

ascend_hero_image16_tul1

Target
Archer Farms Brand
by Templin Brink
archer-farms

Publix
Southern Supermarket Chain
by Publix Creative Department
(Publix’s packaging even has its own fan site.)

aluminum_foil

flour

grahamcrackers

All Seasons Wild Bird Store
Seller of all things bird-related
Product: Bird Feedpicture-31

Homebase
UK Home Improvement Retailer
Lawn Care + BBQ Products
by Turner Duckworthpicture101picture111picture131

Waitrose
UK Supermarket Chain
Product: Frozen Dinners + Soups
by Pearlfisherwaitrose01waitrose021

Alcro
Premium Paints
by Bas

alcro2

Safeway
Supermarket Chain
Product: Fruit Sodas
by Anthem

safeway1

Brooklyn Fare
Gourmet Store
by Mucca Design

brooklyn-fare-design

Tesco
Supermarket Chain
Cooking Products
by P&Wtesco1

Beth LaPierre is a Brand + Creative Strategist. When Beth is not helping build brands she’s on her snowboard, spray painting something, or drinking copious amounts of espresso. Follow Beth on Twitter.

 

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