Back in the day retailers and grocery stores didn’t invest too much in their private label brands. Such store brands were often considered sub par and little thought was given to packaging them. Now consumers are increasingly product savvy and know that most of today’s private label products match the quality of the big brands. Private label products account for more than US$ 81 billion (16.2 dollar share) in the US, up 10.2 percent over last year according to Interbrand. As upticks in private label sales are typical in periods of economic turmoil, some retailers are taking this opportunity to reinvent their store brands and gain market share.
In the past, package design for store brands was limited to say the least. But honestly, some of these minimalist designs would be considered extremely timely today.
Out with the old, in with the new
Office Supplies Superstore
Products: TUL + Ascend Brands
by Gravity Tank
Southern Supermarket Chain
by Publix Creative Department
(Publix’s packaging even has its own fan site.)
Product: Fruit Sodas
by Mucca Design
Beth LaPierre is a Brand + Creative Strategist. When Beth is not helping build brands she’s on her snowboard, spray painting something, or drinking copious amounts of espresso. Follow Beth on Twitter.