Comments on: Personal Branding: Proceed With Caution

By: Nick

Nick — Fri, 18 Sep 2009 15:33:27 +0000

This hits on the issue of transparency which is important. Maybe for all the discussion and content out there on personal branding this issue isn't stressed enough. Really the issue of transparency hits in all levels not just personal branding. If you're going to really build your personal brand be prepared to embrace "radical transparency"

By: liz

liz — Thu, 17 Sep 2009 20:13:05 +0000

Well put! It’s so true, and it can go the other way too…

I have pretty much branded myself as a nerd who geeks out on helping my clients put their brands best foot forward on the web. With being pretty transparent and making my online brand authentic to who i REALLY am i’ve been able to win over clients who are looking for that personal connection with their designer and don’t want a smooth talking suit who will sell them a pretty package, that doesn’t really fit *them* ….Instead they want the goofy internet nerd whose as passionate about her business as they are about theirs.

By: Josh Cagwin

Josh Cagwin — Thu, 17 Sep 2009 17:58:10 +0000

This is great.
No matter how many people may get bothered by this, it’s so true.

By: Jill Chongva

Jill Chongva — Thu, 17 Sep 2009 17:54:43 +0000

Hell yes! You must be the expert in the subject FIRST – then build your following!

jill :)

By: Tim Smith

Tim Smith — Thu, 17 Sep 2009 17:00:28 +0000

Wow! Awesome ending to a great post!

I agree with you. Social media has made it very easy to have a “brand” without having anything to back it up with. Great advice Beth!