Comments on: New Logos On The Block

By: Chris G

Chris G — Mon, 18 Jan 2010 18:26:48 +0000

I am a fan of the entire Nickelodeon network’s brand redesign. The use of the “nick” with the accompanying identifier (”@nite”, “jr”, etc) keeps the brand consistent across all of it’s channels. It uses a very friendly, rounded type that keeps it’s roots in childhood and fun.

The splat reminds me of the days of “You Can’t Do That on Televison” when someone would say “I don’t know” and get slimed. I like that they did keep the tradition of sliming celebrities at the Teen Choice Awards and have slimed characters from the shows on adverts.

As for the Cadillac logo, seems the same plus a little rendering and drop shadows.

By: Brand Spanking [Friday 11.06.09] | Fuel Your Branding

Brand Spanking [Friday 11.06.09] | Fuel Your Branding — Fri, 06 Nov 2009 16:30:42 +0000

[...] The auto industry. Last week we posted about Cadillac’s shiny new logo. It’s been said more than once that we (@bethlapierre + [...]

By: Lisa

Lisa — Tue, 27 Oct 2009 13:10:59 +0000

PupilsWithScruples, we did not indicate that youtube’s logo treatment was a rebrand.

And, it would seem that Hilton isn’t repositioning towards a diff. target audience, since they are known for marketing towards upper class, so I’m not sure what the logo accomplishes – for me, it looks more like a casino, or an outlet mall logo.

By: PupilsWithScruples

PupilsWithScruples — Sun, 25 Oct 2009 00:24:45 +0000

The YouTube change is not a re-brand. They’re just having some fun Google-style. Would you consider it a re-brand every time Google changes their logo on their search engine because it’s Spiderman’s birthday?

I kind of like the new Hilton look. I’m guessing they’re shooting for a more classy audience, since they are, more or less, a “chain” hotel.

By: Lisa Kribs

Lisa Kribs — Fri, 16 Oct 2009 12:50:02 +0000

That’s a good point, perhaps Hertz did need a little modernizing…

By: Lisa Kribs

Lisa Kribs — Fri, 16 Oct 2009 12:48:45 +0000

Hertz – what are your thoughts on the rebrand, I’m curious. :)

By: Lisa Kribs

Lisa Kribs — Fri, 16 Oct 2009 12:45:23 +0000

I agree with you on Hilton – it’s seems less inviting, and that for a hotel can’t be good.

By: Lisa Kribs

Lisa Kribs — Fri, 16 Oct 2009 12:43:31 +0000

Youtube wasn’t exciting at all, the play on mcdonalds is cheeky though. You like Nick’s? I like it but I guess there’s something about the “splat” that takes me back. :)

By: Lisa Kribs

Lisa Kribs — Fri, 16 Oct 2009 12:41:47 +0000

There is certainly something to be said about the original Hertz. Seeing that distinct yellow, heavy shadow and intense yellow from the opposite end of the airport was always reassuring!

By: mike freyder

mike freyder — Wed, 14 Oct 2009 20:54:49 +0000

I like the Hertz. Rarely is it a bad idea to clean it up. But I don’t particularly dislike the old one, either. Big fan of the new Nick logo. Not a big fan of the youtube.

By: Caleb

Caleb — Wed, 14 Oct 2009 20:53:05 +0000

Hertz and Kayak whipped up some surprisingly great rebrands. Hilton Worldwide, however, is a giant head tilt.

By: @gariphic

@gariphic — Wed, 14 Oct 2009 20:50:01 +0000

Interesting collection. The Hilton redesign is a non-starter for me. It exudes no personality, a rather lame attempt. The non-firendly icon looks like an axe head from medieavel days gone by. The font choice is an Obama-Gothic cop out.

The Hertz logo they should have just left as is. Sure it looks dated, but it’s instantly recognizable just like Dunkin Donuts.

The Kayak logo is the best redesign here, kudos to them for thinking fresh + different. After all, isn’t that why you redesign your logo.

By: chad engle

chad engle — Wed, 14 Oct 2009 20:36:17 +0000

Not really feeling the youtube one…. Nor the Hilton. Not really sure what its supposed to even be. Kayak and Nick are awesome. I like Kayak a lot.

By: Dan Denney

Dan Denney — Wed, 14 Oct 2009 20:22:44 +0000

I think that they are all pretty solid improvements, except for maybe the Hertz one. While I’m not a big fan of the monster drop shadow, I’m used to it. There’s nothing identifiable about the new one to me.