Microsites aka. minisites or weblets aren’t a new concept. As soon as there were websites, there were creatives thinking outside the template. There’s even a microsite dedicated to microsites. Brand managers love microsites because they allow a sharp focus on one product or class of products. Creatives love microsites because you can do a lot off cool things with a microsite.
3rd Generation Prius
And my personal favorite…..
Beth LaPierre is a Brand + Creative Strategist. When Beth is not helping build brands she’s on her snowboard, spray painting something, or drinking copious amounts of espresso. Follow Beth on Twitter.