Loading graphics walk a fine line between entertaining and annoying. It can be challenging to develop a unique website/microsite preloader that fits with your brand. The thermometer, speedometer and the hourglass are loading graphics we are all to familiar with over the years. So it is refreshing…and dare I say almost exciting when introduced to a clever preloader. When done right, the graphic will tell the visitor that something interesting is about to happen.
Beth LaPierre is a Brand + Creative Strategist. When Beth is not helping build brands she’s on her snowboard, spray painting something, or drinking copious amounts of espresso. Follow Beth on Twitter.