Get Loaded

classic-hourglassLoading graphics walk a fine line between entertaining and annoying. It can be challenging to develop a unique website/microsite preloader that fits with your brand. The thermometer, speedometer and the hourglass are loading graphics we are all to familiar with over the years. So it is refreshing…and dare I say almost exciting when introduced to a clever preloader. When done right, the graphic will tell the visitor that something interesting is about to happen.

Head over to Pretty Loaded by Big Spaceship for an incredible collection of notable preloaders.

Beth LaPierre is a Brand + Creative Strategist. When Beth is not helping build brands she’s on her snowboard, spray painting something, or drinking copious amounts of espresso. Follow Beth on Twitter.


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