Cisco’s New Ex

In 2007 Cisco acquired online meeting company WebEx. The branding team created a consistent customer experience that aligned the two brands perfectly.  WebEx website traffic increased by more than 40% and search for the term ‘WebEx’ increased 17% from the previous year.

You’ll be surprised to know that this was an inside job. And an excellent one it was.





Big thanks to ReBrand for the images.

Beth LaPierre is a Brand + Creative Strategist. When Beth is not helping build brands she’s on her snowboard, spray painting something, or drinking copious amounts of espresso. Follow Beth on Twitter.


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