Comments on: Building Trust Into Your Brand http://www.fuelyourbranding.com/building-trust-into-your-brand/ Mon, 08 Mar 2010 13:15:00 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Friday FUEL Fix (11/06/09) | Fuel Your Creativity http://www.fuelyourbranding.com/building-trust-into-your-brand/comment-page-1/#comment-990 Friday FUEL Fix (11/06/09) | Fuel Your Creativity Fri, 06 Nov 2009 10:58:22 +0000 http://www.fuelyourbranding.com/?p=676#comment-990 [...] Check out this fine post from Fuel Your Branding Building Trust Into Your Brand [...] [...] Check out this fine post from Fuel Your Branding Building Trust Into Your Brand [...]

]]> By: Roberto Blake http://www.fuelyourbranding.com/building-trust-into-your-brand/comment-page-1/#comment-949 Roberto Blake Fri, 30 Oct 2009 16:17:04 +0000 http://www.fuelyourbranding.com/?p=676#comment-949 A lot of great points in this post, particularly like what you said about focusing on what the audience needs to hear. This goes back to human nature and where Marketing people fall off by going on a tangent about "features and benefits", pay enough of attention to me to know what my needs are, anticipate my questions, concerns, and objections, and address those in a straight-forward plain-spoken way and you can sell me. I can't tell you how many times I've heard someone ramble on with their FNB pitch only for the client to ask, "how does this help me, specifically" ...FAIL! EPIC FAIL. If you've failed to communicate that in the last 3 minutes you're wasting their time and yours. A lot of great points in this post, particularly like what you said about focusing on what the audience needs to hear. This goes back to human nature and where Marketing people fall off by going on a tangent about “features and benefits”, pay enough of attention to me to know what my needs are, anticipate my questions, concerns, and objections, and address those in a straight-forward plain-spoken way and you can sell me.

I can’t tell you how many times I’ve heard someone ramble on with their FNB pitch only for the client to ask, “how does this help me, specifically” …FAIL! EPIC FAIL. If you’ve failed to communicate that in the last 3 minutes you’re wasting their time and yours.

]]> By: rodney http://www.fuelyourbranding.com/building-trust-into-your-brand/comment-page-1/#comment-593 rodney Fri, 09 Oct 2009 22:25:23 +0000 http://www.fuelyourbranding.com/?p=676#comment-593 Barack Obama’s Authentic Personal Brand ... http://pbuniversity.wordpress.com/2009/03/28/barack-obama%E2%80%99s-authentic-personal-brand/ Barack Obama’s Authentic Personal Brand … http://pbuniversity.wordpress.com/2009/03/28/barack-obama%E2%80%99s-authentic-personal-brand/

]]> By: Dan Dennety http://www.fuelyourbranding.com/building-trust-into-your-brand/comment-page-1/#comment-568 Dan Dennety Thu, 08 Oct 2009 01:14:12 +0000 http://www.fuelyourbranding.com/?p=676#comment-568 Excellent post with some great points. We need a constant stream of posts like this as businesses look to social media. I fear that many people think that the tools are the solutions. It needs to be continually stressed that is still hard work to build the relationship between companies and consumers. Excellent post with some great points. We need a constant stream of posts like this as businesses look to social media.

I fear that many people think that the tools are the solutions. It needs to be continually stressed that is still hard work to build the relationship between companies and consumers.

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