Comments on: Brands With Balls: Taking Risks Pays Off http://www.fuelyourbranding.com/brands-with-balls/ Mon, 08 Mar 2010 13:15:00 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Brands With Balls: Taking Risks Pays Off « CPPS http://www.fuelyourbranding.com/brands-with-balls/comment-page-1/#comment-1120 Brands With Balls: Taking Risks Pays Off « CPPS Thu, 26 Nov 2009 15:30:24 +0000 http://www.fuelyourbranding.com/?p=766#comment-1120 [...] http://www.fuelyourbranding.com/brands-with-balls/ [...] [...] http://www.fuelyourbranding.com/brands-with-balls/ [...]

]]> By: Vote Best Brands in 09: #openwebawards | Fuel Your Branding http://www.fuelyourbranding.com/brands-with-balls/comment-page-1/#comment-1020 Vote Best Brands in 09: #openwebawards | Fuel Your Branding Thu, 12 Nov 2009 17:12:18 +0000 http://www.fuelyourbranding.com/?p=766#comment-1020 [...] @mashable #openwebawards is gearing up.  We at FYB are excited to see how the chips fall for the brands with balls and those that took big leaps and bounds with social [...] [...] @mashable #openwebawards is gearing up.  We at FYB are excited to see how the chips fall for the brands with balls and those that took big leaps and bounds with social [...]

]]> By: John E Lincoln http://www.fuelyourbranding.com/brands-with-balls/comment-page-1/#comment-970 John E Lincoln Tue, 03 Nov 2009 17:08:25 +0000 http://www.fuelyourbranding.com/?p=766#comment-970 I like this post. Too often brands are afraid to take risk. Without risk there is no reward. I like to push the envelope in branding if possible. The real challenge is getting skeptics to buy in. Regarless, I like the topic and the writing. Well done Rohit. I like this post. Too often brands are afraid to take risk. Without risk there is no reward. I like to push the envelope in branding if possible. The real challenge is getting skeptics to buy in. Regarless, I like the topic and the writing. Well done Rohit.

]]> By: Rohit Thawani http://www.fuelyourbranding.com/brands-with-balls/comment-page-1/#comment-952 Rohit Thawani Fri, 30 Oct 2009 21:33:39 +0000 http://www.fuelyourbranding.com/?p=766#comment-952 thanks for the feedback roberto. i think some lady in some movie said "always leave people with to remember you." she may have been talking about her broach. i forget. ironic, huh? thanks for the feedback roberto. i think some lady in some movie said “always leave people with to remember you.” she may have been talking about her broach. i forget. ironic, huh?

]]> By: Roberto Blake http://www.fuelyourbranding.com/brands-with-balls/comment-page-1/#comment-948 Roberto Blake Fri, 30 Oct 2009 16:02:13 +0000 http://www.fuelyourbranding.com/?p=766#comment-948 Never underestimate the power of making a bold statement, weather its branding or picking up people in a bar, boldness pays off and it pays off big. Bold statements and declarations grab us and stick in our memories one way or another, and that is the impact you want to make. Being memorable is essential to branding, if you want to be the hot button topic of the day or be part of the conversation, playing it safe isn't going to cut it. I also say I have to agree with the statement, "If you're going to be badass, stay badass to the end." Great post! Never underestimate the power of making a bold statement, weather its branding or picking up people in a bar, boldness pays off and it pays off big. Bold statements and declarations grab us and stick in our memories one way or another, and that is the impact you want to make. Being memorable is essential to branding, if you want to be the hot button topic of the day or be part of the conversation, playing it safe isn’t going to cut it. I also say I have to agree with the statement, “If you’re going to be badass, stay badass to the end.”

Great post!

]]> By: Dave Doolin http://www.fuelyourbranding.com/brands-with-balls/comment-page-1/#comment-939 Dave Doolin Thu, 29 Oct 2009 18:56:01 +0000 http://www.fuelyourbranding.com/?p=766#comment-939 Awesome article. And so true: if you're going to go there, you gotta go all the way. Here's a few cases with "personal brands:" Don Imus: No balls. Frame collapse. Whiner. Should have stood his ground, called a press conference about his trip to Jamaica with the "models," etc. Howard Stern: Big balls. Gets fired. Gets hired elsewhere for more money. Elliot Spitzer: No balls. Frame collapse. Guilt all over his face. Marion Barry: Never mind... ---- I have a BK close by, I go there often. Their marketing amuses me. I like it. They were promoting the "Anger Burger" for a while, with Angry Sauce. I don't know how it did, but it was funny, and I liked the advertising. I like that they are hanging it out there. ---- Before U Score I'll leave it with this: There Is No Such Thing As Free Speech. Awesome article. And so true: if you’re going to go there, you gotta go all the way.

Here’s a few cases with “personal brands:”

Don Imus: No balls. Frame collapse. Whiner. Should have stood his ground, called a press conference about his trip to Jamaica with the “models,” etc.

Howard Stern: Big balls. Gets fired. Gets hired elsewhere for more money.

Elliot Spitzer: No balls. Frame collapse. Guilt all over his face.

Marion Barry: Never mind…

—-

I have a BK close by, I go there often. Their marketing amuses me. I like it. They were promoting the “Anger Burger” for a while, with Angry Sauce. I don’t know how it did, but it was funny, and I liked the advertising. I like that they are hanging it out there.

—-

Before U Score

I’ll leave it with this: There Is No Such Thing As Free Speech.

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