Comments on: Brand Fail http://www.fuelyourbranding.com/brand-fail/ Fri, 19 Mar 2010 03:50:20 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Camille Friend http://www.fuelyourbranding.com/brand-fail/comment-page-1/#comment-899 Camille Friend Mon, 26 Oct 2009 22:16:34 +0000 http://www.fuelyourbranding.com/?p=736#comment-899 Thanks, Kevin. You make a valid point that I think speaks to the importance of innovation as a brand/company grows over time. To point to an obvious example, I would look to Coke. The company began by simply offering one product. They perfected it, grew their market-share and customer base, and began introducing new products into the market. As Kristof mentioned in his comment, the customers can provide good clues regarding which direction a company might go. At the same time, the customers may not know that they want your product if it is truly innovative and unique. For that reason, it is important to build trust with your customers so that when you begin to diversify your product line, they happily go with you. Thanks, Kevin.
You make a valid point that I think speaks to the importance of innovation as a brand/company grows over time. To point to an obvious example, I would look to Coke. The company began by simply offering one product. They perfected it, grew their market-share and customer base, and began introducing new products into the market. As Kristof mentioned in his comment, the customers can provide good clues regarding which direction a company might go. At the same time, the customers may not know that they want your product if it is truly innovative and unique. For that reason, it is important to build trust with your customers so that when you begin to diversify your product line, they happily go with you.

]]> By: Camille Friend http://www.fuelyourbranding.com/brand-fail/comment-page-1/#comment-898 Camille Friend Mon, 26 Oct 2009 22:04:57 +0000 http://www.fuelyourbranding.com/?p=736#comment-898 Kristof, That is certainly a good point - I agree. Customers can provide the best clues regarding how you can successfully grow your brand and the types of products/services offered. It takes some of the guess-work out of the equation as the company manages expansion over time. Kristof,
That is certainly a good point – I agree. Customers can provide the best clues regarding how you can successfully grow your brand and the types of products/services offered. It takes some of the guess-work out of the equation as the company manages expansion over time.

]]> By: Why Brands Fail « F R I E N D | F I L E S http://www.fuelyourbranding.com/brand-fail/comment-page-1/#comment-881 Why Brands Fail « F R I E N D | F I L E S Sun, 25 Oct 2009 14:55:00 +0000 http://www.fuelyourbranding.com/?p=736#comment-881 [...] *Article posted at Fuel Your Branding* [...] [...] *Article posted at Fuel Your Branding* [...]

]]> By: Kevin Holesh http://www.fuelyourbranding.com/brand-fail/comment-page-1/#comment-757 Kevin Holesh Sat, 24 Oct 2009 06:01:48 +0000 http://www.fuelyourbranding.com/?p=736#comment-757 Part of serving your customers and improving your brand is having some diversity in your product line. Not that you have to serve everyone under the sun, but you shouldn't strictly limit yourself to "professionally-designed graphic tees for toddler athletes and their supportive parents." You can dominate that athletic toddler t-shirt niche and also offer a broader product for all toddlers, say a onesie with a customizable pattern or picture on it. Part of serving your customers and improving your brand is having some diversity in your product line. Not that you have to serve everyone under the sun, but you shouldn’t strictly limit yourself to “professionally-designed graphic tees for toddler athletes and their supportive parents.”

You can dominate that athletic toddler t-shirt niche and also offer a broader product for all toddlers, say a onesie with a customizable pattern or picture on it.

]]> By: Kristof http://www.fuelyourbranding.com/brand-fail/comment-page-1/#comment-754 Kristof Fri, 23 Oct 2009 23:42:01 +0000 http://www.fuelyourbranding.com/?p=736#comment-754 I'd like to add the following: Not listening to your users after you launch. Because the users will define your product more than you will. I’d like to add the following: Not listening to your users after you launch. Because the users will define your product more than you will.

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