Comments on: Brand Fail 2010

By: Stephen Huntress

Stephen Huntress — Wed, 10 Feb 2010 19:50:36 +0000

The future may see a reborn Saab. Simple and innovative. Pilot centered. Not “quirky”.

Victor Muller gets it.

Is 2010 going to be the year of company DNA research? Lets hope more companies understand their product roots.

By: Tim Smith

Tim Smith — Fri, 11 Dec 2009 16:28:29 +0000

Awesome article Lisa! I hadn’t kept track of how many “Guitar Hero” version there are. Wow. Those guys really milked it. I do think that they had an awesome idea in the beginning though.

I’m surprised that Pepsi isn’t here. After a horrible “redesign” ( you can’t really call moving some vector paths a redesign, can you?) I haven’t seen much of them. However, I’m not disappointed. I’ve always liked Coke better anyway.

By: Justin

Justin — Thu, 10 Dec 2009 21:48:39 +0000

Funny stuff! I would add Target to that list. Seriously. Talk about a brand that has completely lost its way.

By: Kimberly Beaven

Kimberly Beaven — Thu, 10 Dec 2009 19:45:55 +0000

Wow, loved this article Lisa. I have to say that I bid a farewell to Crocs with a smile — interesting how peer visual stimulated the “Must have” syndrome, but in fact they didn’t have enough behind them to last. What was the branding appeal for customers overall. If it corrected an arch problem or could withstand hot liquids or gave some benefit that was long lasting, then maybe. The same could be said for Guitar Hero. I think it is like a Rocky 45 — at some point you just need to come up with something new and not another version of the same thing that did well the first or second time.

Good call on these.

By: Michael Soriano

Michael Soriano — Thu, 10 Dec 2009 17:09:48 +0000

you hit guitar hero, blockbuster and obama right on the dot. Good article – enjoyed it a lot.