2010 REBRAND 100: Call For Entries

REBRAND™ has just announced the 2010 REBRAND 100® Global Awards call for entries. Us brand folk love a good rebrand.  Typically there are usually two main reasons for such a move; either the company wants to put some distance between itself and something bad (Philip Morris becomes Altria) or they’re looking to reposition (Radioshack now ‘The Shack’?).

REBRAND™ is an excellent resource for examples of brand transformations from around the globe. They’ve got a great list of past winners including ‘before’ and ‘after’ creative, complete case studies and credits.

The 2010 Jury has been revealed and its full of some of our favorite movers and shakers.

Monica Au
Managing Director, Landor, Hong Kong

Friederike Biegel
Director of Strategy, Peter Schmidt Group, Germany

Marc Cloosterman
CEO, VIM Group, The Netherlands

Ashwini Deshpande
Founder, Director & Principal Designer, Elephant Strategy + Design

Bill Gardner
President, Gardner Design – Founder, logolounge.com

Andrew Gorman
Creative Director, Radley Yeldar, UK

Kit Hinrichs
Partner and Creative Director of Pentagram Design Inc., San Francisco

Uche Nworah
Channel Brand Manager for Glo, Nigeria’s 2nd Largest Telecommunications Network

Robbin Phillips
Courageous President, Brains on Fire

Paula Stafford
Executive Vice President, Callison

To enter, head on over to REBRAND™.